Saturday, 9 February 2013

Dishing the dirt. From contract to publication.

There’s so much on the internet that tells you how to get yourself from being a writer to a published author, how to edit/revise/format your manuscripts and query letters but I’ve noticed a lack of information about what happens after you sign (either that or I'm missing it). The second you become a published author people expect you to know exactly what happens (sometimes even publishers) but that part of the journey is just as scary, and I have to admit for me it was more terrifying than waiting for a rejection.
I’ve done mini-posts on my blog which you can find under the ‘what I’ve learned so far’ tab, but there’s so much more to the whole process than that. Sure we’ve all heard about revisions and edits, but what about all the rest?
Gossip alert!
So, here’s my experience. I hope it helps first timers get over the initial shock.
First up, more waiting.
Yup, sucks but true. When I accepted my first contract I signed it, mailed it back, then waited. And waited. And waited some more. I was a nervous wreck for a week, didn’t have a clue what—if anything—I was supposed to do next. With all the internal drama I couldn’t focus on anything, couldn’t write, couldn’t stop myself from continually refreshing my inbox.
I eventually bit the bullet, emailed my publisher and asked what happened next. They were lovely, explained that first I’d be assigned an editor then have some forms to fill out for the cover art and blurb, etc and my editor would come back to me asap with edits. This made me feel so much better, so what I would say to those who ever find themselves in the same position. Ask. Yes, you feel like you’re being a pest and acting like the self-conscious author that you are, but for the sake of your sanity it’s worth it.
Track Changes
This is the way edits are done with most publishers. For those who don’t know it’s one of the editing tools in Microsoft Word. Luckily I use these a lot at work, so had an idea how to use them. But I didn’t have Microsoft Word on my laptop at home. I had to buy the program for edits. If you have it—great! Get practising. If not it’s worth investing in now so you can figure out how to use it.  
Author loops/groups
Some publishers have private groups for their authors. They are a minefield of information which can often (especially at the start of your career) be scary as hell. Browse through the threads, read up on what you don’t understand, familiarise yourself with the promotion used by others. The hassle will be worth it come release day.
Platform
Sounds like a dirty word, and for many this is hard. It’s better to start building your platform early, because not only will those online friends buy your book, but some will offer to have you on their blog, re-tweet your promo posts to thier followers, share your Facebook status, maybe even review and recommend your book on Goodreads. It really does pay to be nice.
But beware, social networking is tricky not to mention a time suck. Do too much and you can come off as a serial spammer, do too little and it has no benefit.
I use Facebook the most, Twitter to catch up with fellow vampire lovers and blogger to rant about anything I fancy. I know people who do more, some who stick to just Facebook or Twitter and they make it work for them. The trick is to figure out what works best for you, what you’re more comfortable with and what sucks the least of your time. After all writing is more important than all of that. You can spend all day on social media chatting away, making friends, promoting your book, but the next one isn’t going to write itself. 
Remember, keep banging away at those keys!
Host tours. Again, it’s time consuming but if you sign up as a host for author spotlights all you have to do is a simple cut and paste then pre-schedule. It’s better if you can take the time to do an interview or review (it drives more interest). The author you have visiting your blog will send their readers to you, so will the tour organiser and you can promote it yourself. Ultimately your name gains exposure, so does your upcoming release.
Another great way to build your platform and promote your upcoming book is to take part in blog hops. I’ve joined a few organised by Carrie Anne (you can visit her site here). Each time I’ve gained a few followers, my sales have shot up and I’ve had more views and comments on my blog than a month of posting regularly. It’s great exposure and these often have a grand prize of something like a nook or kindle which encourages people to come to you. Also, it’s very easy to join and set up.
Promotion
To me this IS a dirty word, and a necessary evil. Sadly. I’d much rather spend my time chatting about the latest book I’ve read or pondering what’s going to happen on the next episode of TVD. That isn’t going to sell my books though.
First up, promotion should begin from the second you sign that contract. Chat about your book a little, show your cover when you have it, share juicy excerpts to intrigue your audience. This will create a buzz about your book and when you start to promote it on release day, those who remembered and liked your snippets will jump to read it. That stuff hooks me every time.
Next up, organising a blog tour. This is a good way to get the word out there about your book. Prices vary, but my favourites who I’ve used and host for are Shades of Rose Marketing and Tasty Blog Tours. You have the option of mixing interviews, guest posts, spotlights, giveaways and Tasty has some fantastic packages for blurb blitz tours, review tours, etc. It’s a small expense for exposure and with every release I’ve booked some form of tour. Even for my debut. Ah, the things you learn through author loops.
Advertising
This should probably come under promotion but for my debut I didn’t buy any ads at all. I didn’t know if the expense was worth it.
But, I have to say with Isle of Sensuality I bought a Goodreads ad the minute it was live there and as it stands I have 17 ratings and 79 people have added it to their ‘to read’ list. I hope it leads to 79 sales, but can’t be sure. The good thing about Goodreads is you set your daily limit and bid, put in the maximum you’re willing to spend and you only get charged per click. You can target specific authors with Goodreads, target your audience and from my experience I’d do it again.
I also experimented with a Facebook ad which linked directly to Amazon. I had the Goodreads ad running at the time but from when my Facebook ad went live, I had 32 clicks in the first week (I put a very low limit in, 50p as my maximum bid per click) and my Amazon rank hovered between 19k and 60k.
The latest ad I’ve bought is with The Romance Studio and I’ve linked this to the ‘my books’ page on my blog so the reader can find out more, buy from the retailer of their choice if they are of a mind to and read the blurbs for my other books. I did this yesterday so I’ll let you know if it works out. It was only $7, which is about £4.68 over here. Not much at all really.  
Summed up, this sounds easier to do than it actually is (or at least was for a scardy-cat like me). It’s very time consuming and while I was planning all the promotion for my debut, I was absolutely terrified about the reviews. This is something I’ll never be able to control, and after the release of my second book I’m feeling better about it. However, I’ve yet to receive a terrible review and I know I will at some point. What we have to remember is we can’t please everyone. I love reading across genres but there are some authors I can’t read (personal preference), some I can’t wait until their next story comes out. I’m not vocal about my preferences, but some people are which is fine. They paid for a product and if they aren’t happy, they have every right to say why. As authors, we love to see those four and five star reviews, the bad ones are the price we pay in exchange. But the bad reviews are opinions and from the reviews I've read elsewhere and agreed with, they can help us move forward and grow. (I mean the constructive reviews, not the 'do not buy this book it's crap' ones!). 
I’ll be happy to answer any questions on the process from signing that contract to publication so ask away!  :o)
XOXO

22 comments:

  1. Scary stuff! Mind you the whole submission stuff seems pretty scary stuff to me at the moment, so much so, I've decided I'm going to wait until after the twins are born before worrying myself about it. Just concentrate on the whole key-tapping aspect instead!

    And I'm sure you'll never get a bad review! xxx

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  2. Jess, don't be scared and get Braving Madness out the door! I have to read that book in print ;). But keep at Lydia's too, I do enjoy the snippets on Thursdays.

    Some say a really bad review makes you feel like a real author. In a way, I feel left out lol.

    xxx

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  3. What a brilliant post, Aimee, thank you so much for the insight. I have to admit though I am baffled at the advertising and 'pay per click' options... All sounds very complicated! I shall have to seek you out when I get to that stage and ask for more info if that's ok :-) Xx

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    1. No problem at all Fiona! Happy to help however I can xx

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  4. It's not so much that I mind sending it out there, more that if i actually get anywhere with it, the chances are I'm not going to be able to get on with the process heavily pregnant or with new born twins. Figure as long as I keep writing, when I am ready, I'll just have two stories to try and sell instead! By the way, it's ready for a second set of eyes if you have the time! x

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    1. Ah I see. True, if it sells then you have something else ready to throw out there and there won't be as much pressure to get the next one finished. Especially since you'll have four little ones (and a big one) to look after!

      Fire it over when you're ready. I'm finishing up these edits then I'll get on it :)

      x

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  5. Such a helpful post, Aimee and so thoughtful of you to detail the whole process of promotion. Seems less scary now. Thanks! :)

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    1. Thanks Ruchita. There's so much more out there and I'm still learning, so I'll share as I go along. And I'm open to new ideas :o)

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  6. Great post Aimee and some fab info there. I went the 'pitching to reviewers' way - which was terrifying! - but had a good response rate from that. Some of them really liked the book, some didn't (I've certainly grown a thicker skin since my release date :) With the more popular sites I saw a jump in sales - not huge mind you - but it's all about exposure of your 'brand' right? Think I might check out some of the advertising slots you've mentioned for my next book (fingers crossed there's a next one soon!) x C

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  7. Fab Post, Aimee. And what do you mean? You haven't entered the lone star, let alone DNF club yet? ;-)

    I will not lie, the first really crappy, tear my book down one star review I got, knocked me for six. Thankfully I had received lots of really good reviews for this book before this one hit, but it still hurt - a lot.

    My recipe for dealing with these, are a good shoulder to cry on, moan at, lots of chocolate, yet more chocolate, and then file it away.

    I've grown a much thicker skin nowadays, and I just shrug my shoulders, and write the next book.

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  8. great post right across the board, Aimee. Lots of good advice.

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  9. Great post Aimee! I'm always scared I'm ramming my books down people's throats sometimes (in an e sense!!), but I've found that if I don't promote I don't sell. It's hard because I'm a naturally reserved person and would much rather be writing!
    And those reviews are scary! It's impossible to ignore the downright nasty ones, but I just remind myself that everyone gets them, and it's all down to personal taste.
    Some great info here though - I wish I'd read a post like this when I'd first got a contract :-)

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  10. Some really interesting information, which I hope to be able to use someday! Will be pinning it too!

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  11. Great post Aimee!
    Full of lots of really fantastic advice. I did exactly the same thing when I signed my first contract...now what? And I also ended up emailing the publisher and asking. Once you have an editor assigned it is much easier but I was still flummoxed by things like To Lines, To Proofer and EDD - and the only one I understood was Release Date!

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  12. Wow, I learned so much from this post. Thank you for the hard-earned information based on your experience & for your honesty! So many quality tips to consider : )

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  13. Thanks guys. Apart from the odd rubbish rating on Goodreads I've yet to receive a 'OMG this book sucks' type rant. Sure it will suck when I do, but you can't please everyone right? :)
    x

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  14. Great post Aimee - so much to take in, and so much to do. Seems like writing the books is defo the easy part. xx

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  15. Terrifying! But great advice.... I can't imagine being there :-S

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  16. Jane, it definitely feels that way at times. Though not times like now when I'm trying to find the motivation to crack on with the next book! xx

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  17. Meg, you have to get there. I NEED to read Banshee ;) x

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  18. Awesome post, Aimee. Thanks for sharing the link with me. :)

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  19. Wonderful biz tips, Aimee! It's going to take me some time to figure it all out, but your post is a great starting point! Thanks so much for this! :)))

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